My Days Elthy™ — Woo

My Days Elthy™

A playground for adults, makes Apple accessories playful.

Overview

MadePackaging, a website and social design for Elthy™, a line of Apple accessories by My Days in Tainan.
NeedTech accessories tend to look alike on the shelf. My Days wanted Elthy to feel like "a playground for adults," and to be sustainable too.
ValueRecycled paper pulp packaging that still feels premium and playful. Recognized by iF (packaging), Core77 (product) and Awwwards (website).

Tech accessories usually come in plastic and look alike. The brand vision was "a playground for adults": playful, but still premium.

The packaging is built on recycled paper pulp, which gives it both its feel and its meaning. Sustainability becomes part of the luxury, and tech accessories meet traditional craft.

Graphic design and the digital experience (website and social)

Art direction & 3D: Sheng Lung Cheng
Graphic design & digital experience: Yutong Hu
Client & design: My Days Co., Ltd
Manufacturing: JiBangChuangLian Technology Co., Ltd

Adobe(Photoshop, Illustrator), Figma, Framer

Live Website