Nice to meet you,
This is Yutong Hu
Making stuff let people say “Woo-Hu”.
Contact me through: sayhitoyutonghu@gmail.com
Hengshun Zhenjiang Vinegar
The project challenged the invisibility of Zhenjiang, a small city often missing from maps and minds. Through a vivid gradient of pink to green, the design dismantles traditional cues of food branding, offering a striking visual that commands attention and curiosity.
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Bombas
In a brand rooted in mission-driven design, Bombas’ ethos of “One Purchased, One Donated” inspired a visual strategy centered around balance, generosity, and everyday ritual.
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Netflix Golden
Crafted for the Asian diaspora, Netflix Golden is a cultural platform that celebrates identity, memory, and joy through the lens of contemporary media.
The visual system blends traditional Asian motifs with a dreamy, modern aesthetic—gradients, soft motion, and luminous color treatments evoke a surreal familiarity.
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Good Culture
To evolve the visual identity of Good Culture’s core cottage cheese lines to better align with the bold, fresh energy of the “The Obsession is Real” campaign — while preserving brand recognition and shelf presence. The updated packaging should feel vibrant, youthful, and modern, while clearly communicating product distinctions and reinforcing Good Culture’s values of simplicity, wellness, and real food.
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My Days
The Elthy series by MY-DAYS is a collection of elevated Apple accessories, combining sculptural minimalism with thoughtful materiality. Tasked with designing a packaging system for the collection, I developed a visual and structural language that echoes the product philosophy: clean, abstract, and non-industrial.
Coming soon