Hi, This is Yutong, aka Lesley, a Multidisciplinary designer focusing on brand identity, packaging, and social assets across digital and print.

making stuff that makes people say “Woo-Hu”

Zhenjiang Vinegar

Role: Visual & Packaging Designer

Contribution: Art direction, Packaging system, Brand storytelling
This project reimagined the identity of Hengshun Vinegar, a legacy food brand from the overlooked city of Zhenjiang. By pairing a gradient of pink to green with minimalist typography, the visual system breaks away from traditional food branding tropes. The result is a modern, eye-catching packaging design that elevates regional pride while standing out on shelves.

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DIY Typeface Design

Role: Type Designer

Contribution: Concept development, Letterform exploration, Typeface production
This project explores the idea of type as a personal expression tool. Inspired by DIY aesthetics and vernacular signage, the typeface was built by hand using unconventional tools and intuitive gestures. The process embraced imperfection and spontaneity, resulting in a display typeface that feels raw, expressive, and human. The final system invites designers to experiment with form-making, encouraging a playful approach to typography that challenges conventional norms.

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Irony Man

Role: Editorial Designer

Contribution: Book layout, Typography, Visual storytelling
This photo book was designed for photographer Michael Northup, titled Irony Man as a nod to the surreal absurdity in his images. The book minimizes typographic intervention, opting for loose, unbound pages to encourage freeform interaction. The acrylic cover is laser-cut to echo the work’s sharp detachment.

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Playground Works About

Mercury Typeface Design

It’s my first time to design my own typeface. I named it as Mercury, because my font has both sharp and soft sides, which reminds liquid metal. The most famous liquid metal is mercury. Used in zine design chanllenge, version 1

It’s my first time to design my own typeface. I named it as Mercury, because my font has both sharp and soft sides, which reminds liquid metal. The most famous liquid metal is mercury.

Used in zine design chanllenge, version 1