Nice to meet you,
This is Yutong Hu

Multidisciplinary designer focusing on brand identity, packaging, and social assets across digital and print.

Making stuff let people say “Woo-Hu”.

Open to both freelance and full-time opportunities.

Contact me through: sayhitoyutonghu@gmail.com

Hengshun Zhenjiang Vinegar

The project challenged the invisibility of Zhenjiang, a small city often missing from maps and minds. Through a vivid gradient of pink to green, the design dismantles traditional cues of food branding, offering a striking visual that commands attention and curiosity.

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Bombas

In a brand rooted in mission-driven design, Bombas’ ethos of “One Purchased, One Donated” inspired a visual strategy centered around balance, generosity, and everyday ritual.

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Netflix Golden

Crafted for the Asian diaspora, Netflix Golden is a cultural platform that celebrates identity, memory, and joy through the lens of contemporary media.

The visual system blends traditional Asian motifs with a dreamy, modern aesthetic—gradients, soft motion, and luminous color treatments evoke a surreal familiarity.

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Good Culture

To evolve the visual identity of Good Culture’s core cottage cheese lines to better align with the bold, fresh energy of the “The Obsession is Real” campaign — while preserving brand recognition and shelf presence. The updated packaging should feel vibrant, youthful, and modern, while clearly communicating product distinctions and reinforcing Good Culture’s values of simplicity, wellness, and real food.

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My Days

The Elthy series by MY-DAYS is a collection of elevated Apple accessories, combining sculptural minimalism with thoughtful materiality. Tasked with designing a packaging system for the collection, I developed a visual and structural language that echoes the product philosophy: clean, abstract, and non-industrial.

Coming soon

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