Playground Works About

Hi, This is Yutong, a Multidisciplinary designer focusing on brand identity, packaging, and social assets across digital and print.

Making stuff let people say “Woo-Hu”

Hengshun Zhenjiang Vinegar

Role: Visual & Packaging Designer

Contribution: Art direction, packaging system, brand storytelling
This project reimagined the identity of Hengshun Vinegar, a legacy food brand from the overlooked city of Zhenjiang. By pairing a gradient of pink to green with minimalist typography, the visual system breaks away from traditional food branding tropes. The result is a modern, eye-catching packaging design that elevates regional pride while standing out on shelves.

View the full case study

Bombas

Role: Branding Designer

Contribution: Visual concept development, art direction, campaign design
This rebrand builds on Bombas’ mission of “One Purchased, One Donated,” crafting a visual system that reflects balance, care, and everyday ritual. Bold typography meets warm, generous color palettes to reinforce the emotional and practical duality at the heart of the brand.
Coming soon but you can take a look

Netflix Golden

Role: Visual Designer
Contribution: Brand concept, illustration design, typographic system
Netflix Golden is a cultural platform created for the Asian diaspora, celebrating identity, memory, and joy through contemporary media. The visual identity draws from traditional Asian motifs and reimagines them with a surreal, modern lens.

Coming soon but you can take a look

Good Culture

Role: Packaging Designer
Contribution: Visual system redesign, campaign integration, label architecture
Tasked with aligning Good Culture’s core product line with their energetic “The Obsession is Real” campaign, this refresh reimagines the brand’s visual system to feel more youthful, vibrant, and shelf-distinctive — while preserving its core values of simplicity, wellness, and real food.

Still working on, Come back soon