Untranslated is a playlist brand for artists who live between cultures, including identity, motion system, and the tool that generates both.
Inspired by Zygmunt Bauman's book "Liquid Modernity": identities defined by flux, not fixed structures. You don't understand the lyrics; you still feel the song. That gap is the brand.
Try the tool
I embed 5 colors inside the tool and has a feature of randomized to make the combo of 3 colors from color palette.
This is the early version of customize tool I built with Claude Code. Most case studies save behind-the-scenes for the end. But the first decision came before the project did: build a tool, not a guideline. In agencies I watched it happen again and again: brands ship static guidelines, and clients don't follow them or can't. So I bet on the opposite deliverable. A system clients can keep generating from, freely, but never outside the rules.
This video was recorded entirely using the audio-reactive function of a custom-built tool.
Using the Hide Border preset to generate artist name.
Some people have asked if I could add translations, but unfortunately, the very essence of this playlist lies in it being untranslated, showcasing lyrics in languages other than English.
I embed 5 colors inside the tool and has a feature of randomized to make the combo of 3 colors from color palette. I embed 5 colors inside the tool and has a feature of randomized to make the combo of 3 colors from color palette. Redesigned the tool's own interface between versions, collapsible sections replaced a flat wall of controls. The system has to be usable by someone who isn't me; that's the point of shipping a tool instead of a PDF.
Design
Yutong Hu, Connor Gravelle & Ann Tang
Coding
Yutong Hu
[Other works
S.2]
