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Netflix  Golden

This project centers on the global Asian diaspora. The reason behind its sparking, emerging aesthetic is rooted in the name “Golden”—inspired by the phrase “real gold will always shine.” The Netflix Golden channel exists to spotlight talented creators and voices within the Asian community.

In my design approach, I’ve thoughtfully incorporated elements of Asian culture—not as decoration, but as a way to honor the roots, stories, and symbolism embedded in our identities. This includes visual references to traditional motifs, abstract symbolism, and an emphasis on softness and radiance—echoing both the aesthetic of dreams and the spirit of resilience.*Brand sketching phase — visuals shown here are part of internal exploration.*