Bombas
This design direction was developed around the concept of the Double B, derived from the name Bombas, which contains two B’s. The brand’s core icon and spirit—the bee—symbolizes community, connection, and working together, much like a hive.
The idea of using mirrored B’s stems directly from Bombas’ mission of “Buy One, Donate One.” The mirrored form reflects the brand’s commitment to balance and reciprocity—every product purchased results in giving back.*Brand sketching phase — visuals shown here are part of internal exploration.*